As the drama on the centre court of Wimbledon comes to a close, there has been one winner who has survived every battle and it is not a tennis player. It is the sponsors. And analysts agree that one of these, Nike, gains “immense value” from the historic sporting event, which will help it as it continues to undergo a strategy transformation and battle macroeconomic factors.
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- Stock Spotlight: Nike a long-term winner thanks to centre court performance